CONTENTS OF GET THE DRIVE
Get The Drive gives you the full workshop experience, it is a mixture of audio, worksheet downloads and templates.
At the heart of the program is a 10 hour audio workshop where Enzo teaches the vital information that will help you get the drive you want and the psychology training you need to make a success of your racing on the business side.
It is split into 5 parts, they are laid out in the following way:
Part 1 - Get The Matrix
The Rules 1 - 3
First we align your psychology, it's time to become a Racentrepreneur.
The Rules 4 - 6
These are the second half of the fundamental rules and beliefs that we are to adopt.
Part 2 - Get Clear
Your North Star
The first thing to get clear on and to cement in place is your North Star, where are you going?
Why and Where Now
Then we get to the heart of things and see where you are now to map the course.
What Has Stopped You
Time to get face the truth, the real reasons for why it hasn't happened for you up to now
Your What If's
Another powerful mental exercise here that Enzo will walk you through (motivation warning)
Part 3 - The Great 8
The Great 8 and Your First Quest
The Great 8 is Enzo's way of teaching you the 8 ways that drivers are getting race seats now, sponsorship is just one route, there are 7 more ways that he will teach you.
Sponsorship Run Through
The full low down on sponsorship and how it works now
What To Offer Companies
Here is the truth, what companies are really after and how you can provide it for them
Get Stats That Sell
No grey areas allowed with companies nowadays, you need stats and proof. Here is how to do that.
5 Things That Companies Want From You
Now we really get to the core of it, what every company wants.
What They Really Want
Time to bring it back to the foundations, this is what they really want deep down.
Get Your Figures Right
This is where we do the Math, too many drivers fail to do this and get caught out.
Set Your Sales Targets
By now you have most things listed out, next you need to set the individual sales targets.
How To Make A Sponsorship Proposal
This is where we learn how to best make and present your sponsorship proposal.
The Companies To Approach
Most drivers do not know which companies to approach, we tackle this problem here.
Strategy 2 - B2B
This is where we talk about other ways to get a drive, B2B is a powerful way, all is explained.
Strategy 3 - Driver Investment
How to get someone to invest in your career, this is gold for some drivers.
Strategy 4 - Get Donations
Another great way to get funding is through donations, many drivers overlook this.
Strategy 5 - Race Team Deals
Here we plan how you can get a team to offer you a free or subsidized drive. This really works.
Strategy 6 - Pro Driver
This is for drivers who have been racing for a few years and leverage that to get a drive.
Strategy 7 - Manufacturers, Driver Programs & Scholarships
How to attract and get on this route, again a proven method for drivers with small budgets.
Strategy 8 - The Trojan Horse
This is how you work your way into a drive without people noticing, this is clever.
Part 4 - Get Battle Ready
Get Things In Order
It's time to get practical. First we need to clean up your image before doing this.
Your Strengths & Weaknesses
Let's get even more clear on you and train you up before we hit the boardrooms
Build Your Army
These are the people you need to join and help you. Plus how to attract them.
Part 5 - The 3 Masters
The Masters Intro
These are the 3 things that you must master in order to pull all of this off.
How To Master Your Time
Time is a big challenge for drivers when trying to fit this in, here is how to use your time better
Next you need to master the main attributes of you.
Obsession Is Your Weapon
A lesson in obsession and how to create it.
How To Keep Motivated
Motivation is something that will be tested, here is your workshop on how to maintain it.
How To Be Confident
Enzo will teach you how to create confidence for when you are pitching and approaching
How To Hit Every Day Running
Your daily mental state is paramount, this is how to start your day so you stay strong
Using Questions To Control Your Emotions
Questions direct our focus and out emotional state, another powerful workshop.
Align Your Personal Life / Environment
An area that people forget about until it hits them, this needs to be aligned.
This is all about sales, the number one skill that we must now master.
The first person to convince is you, we need to sell you on this first.
How To Pitch & Cold Call
Like the title says, here Enzo will teach you some great techniques on pitching.
The Boardroom Sales Pitch
Enzo still listens to this part now when doing presentations, own the room.
The Mindset To Win Them Over
Selling to people is moving people, this is how to do it.
A clever way to use other drivers/sports to generate sponsorship and investment, pure gold.
Getting Through To The Right People
It's one thing to have something to sell but you need to get the attention of the right person.
Never Stop Pulling
Like when in a relationship, you need to continuously turn on your sponsors to keep them.
Mastering the art of influencing people.
This is where we wrap things up and get out there.